First off, let me put things in perspective.
I'll like to drive home the point that the fundamental marketing concepts are the same regardless of whether it is online or offline marketing. What differ are the marketing tactics, and the marketing strategies that drive those tactics.
Effective Internet Marketing is everything online. You can have the best product but if you can't get the word out, you simply don't stand a chance.
What then is Effective Internet Marketing?
Effective Internet Marketing is about maximizing your "Payoff" or Return On Investment (ROI) by targeting only those who are your potential customers, and/or those who will honestly hear what you have to say.
This entails identifying who these people are, where they are, and their financial ability to pay what you have to offer, and then creating and executing an actionable and effective internet marketing strategy.
Look... the difference between the results you're getting right now and the results you'll get in the future, hinge to a large extent on what you do differently.
To do so, you'll need to know where you are now, where you want to go, and how to get there.
To achieve this end, what you need is effective marketing knowledge, in particular, Marketing Skills, and a Slight Edge... the cumulative effect of which will grow your internet business to proportions you ever dreamed of...
It also takes passion, a willingness to learn, apply and test what you've learnt (from credible sources as a matter of course), commitment, hardwork, time, money, and last but not least, persistence and determination in order to succeed -- but it can be done...
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